Marketing Exercise: Learn from Good, Bad and Ugly Advertisements
This exercise helps to develop delegates’ observational skills on advertisement and marketing and also helps them design their own ads. It creates discussions on what works and what does not in des...
Creativity Exercise: What is This For?
This creativity exercise is great in getting people to think how an uncommon designed object is used. The exercise can be used in two ways: Option 1. Delegates aim to find the primary function of...
Creativity Exercise: Alternative Applications
You can use this generic creativity exercise to get people think of unusual solutions to problems. The idea of the exercise is to force delegates to think about alternatives and then compare their ...
Use Random Stimuli to Boost Creativity
A great way to increase creativity is to use random stimuli. Random thoughts can lead to new associations which in turn can help the group to explore new parts of a search space not considered befo...
Recap Exercise: Visualise What You Learned Today
Research has long shown that visualisation can lead to better recall and learning. As a trainer, you can exploit visualisation to your advantage. One area where visualisation is useful is when reca...
Words can sometimes limit creativity. Humans are generally very visual and have evolved to sense the world primarily thorough focused looking and observation. As a result, a large part of the brain...
Brainstorming Exercise: Rolestorming Technique
While brainstorming, sometimes people may feel reluctant to voice their ideas especially if they want to raise a concern or highlight a problem. This is particularly common when senior staff or man...
Brainstorming Exercise: Rotating Roles
In this brainstorming exercise participants take different roles to contribute to the problem solving activity. This allows them to contribute without fear of being laughed at or criticised. The ro...
Brainstorming Exercise: The Shifting Technique
In this exercise delegates learn about an effective brainstorming technique that aims to take advantage of personal and group creativity. In classic brainstorming sessions, some members might feel ...
Reverse Brainstorming and Negative Brainstorming
You can extend classical brainstorming and double brainstorming with the following techniques to get more results: Reverse brainstorming. With this technique participants are encouraged to look a...
Illustration Exercise: Circular Life Drawing
This standard exercise is ideal to get a group of delegates practice drawing from life without using a specific model.
Classical Brainstorming and Double Brainstorming
Brainstorming is one of the most widely used techniques to generate ideas. If it is carried out systematically it can do wonders and can lead to innovation and a huge amount of creativity. Classica...
Branding and Marketing Exercise: Logos You See in One Day
We are exposed to many brands every day in our environment as well as direct advertisement. It is estimated that an average American sees as much as 16000 brands every single day! What does each br...
Team Building Activities for Kids: My Dream T-Shirt
Purpose This exercise is suitable for children as it allows them to express themselves artistically and reveal significant character traits which are important in team building. They will get to ...
Carousel and Graffiti Brainstorming
The following powerful techniques known as Carousel Brainstorming and Graffiti Brainstorming can be used to brainstorm, refresh learners’ minds about a particular topic or to brainstorm on a new co...
Creativity Exercise: Get the Keys with a Broom
This is a memorable exercise that covers several concepts in an engaging exercise on creativity and teamwork. Delegates are challenged progressively to come up with better creative solutions. They ...
Team Building Exercise: Make the Tallest Tower
In this exercise, delegates practice working together towards a common goal; making the tallest free standing tower given simple materials. The teambuilding game is competitive and requires creativ...
Creativity Exercise: What Is That!?
This is powerful exercise in helping people to think out of the box and become more creative. The setup primes people to think creatively about everyday objects and design their own version. This h...
