Sales Skills Training Materials
Blending traditional influence-based selling with modern consultative techniques, these fully editable sales skills training materials support a practical one-day course for consumer and business-to-business sales. Exercises and roleplays help participants understand buying behaviour, uncover customer needs, structure persuasive pitches, overcome objections, establish trust and develop profitable long-term customer relationships.
Format: Fully Editable Word & PowerPoint
Delivery: Instant Download & Ready to Use
Licence: Reusable for Unlimited Workshops
Trainer Friendly: Comprehensive Trainer Notes
Trusted Worldwide
Skills Converged customers include the NHS, Adidas, the BBC, BMW and Etihad Airways and many universities. Our training materials are used in more than 100 countries.
Key Topics Covered in the Sales Skills Course
What Participants Will Learn
By the end of this course participants will be able to:
What Is Included
Everything you need to run the course:
- Slides
- Trainer Notes
- Workbook
- Exercises
- Handouts
- Specific Course Guidelines
- Agenda and Course Outline
- Training Methodology Guidelines
- Feedback Forms
- Certificate of Achievement
- Recommended Readings
Bonus ebook included: How to Increase the Impact of Exercises and Get the Best Results
Fully Customisable Training Course Material
Detailed Syllabus for the Sales Skills Course
Since the industrial revolution, the world has gone though a major development frenzy leading to the production of the vast number of products and services that we enjoy today. As the number of products, ideas and concepts have increased, so is the need to inform and convince others of their benefits and applications to personal and professional lives. Sales skills therefore have become a vital part of any successful business and organization. The sophisticated sales industry active today has introduced new selling philosophies and pioneered modern techniques and sales methodologies.
Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course, introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer facing selling to sophisticated business-to-business trade involving large projects.
Psychology is one of the main components of this course. There is an emphasis on customer loyalty which is responsible for most sales and long term profitability of any business. As a salesperson you need to take specific steps (relying heavily on many psychological aspects) to create a loyal customer that keeps coming back to you time and again.
This course contains many exercises, roleplays, and guidelines to help the delegates master the sales skills during the course and start applying their newly acquired knowledge to their professional lives straight away. Bite sized group exercises are also provided that focus on specific concepts. These are then followed by more comprehensive sales exercises that help the delegates to put a series of smaller skills into practice and learn how to approach sale events as a whole.
In this day-long highly practical course delegates will learn:
Why People Buy?
- What are sales myths?
- What attitudes work best to make the most conversations?
- What is the relationship between sales and marketing?
- What makes people accept a salesperson’s offer?
What Framework Should You Follow When Selling?
- What are the historical approaches to selling?
- What steps should you follow explicitly to get results?
- How to close a deal with ease
What Strategies Should You Follow?
- How to overcome objections
- How to produce a convincing presentation
- How to prepare for a sales activity and what should you pay attention to before attending a sales meeting to increase your chances of success
- How to be an ethical salesperson
- What are the historical sales strategies and how have they progressed through time?
What Is The Best Way to Structure Your Sales Pitch?
- What formula works best?
- How to create a loyal customer by delivering a pitch directly targeted at them
- How to respond to a customer’s needs
How to Use Modern Approaches of Selling?
- What are the best strategies to use in business-to-business sales activities?
- How to establish rapport and gain the trust of the customer
- What are the differences between modern and traditional sales techniques and how can you take advantage of these new trends?
- How does a successful salesperson cope with changes in modern trading?
How to Present Yourself Optimally Using Psychology?
- How does first impression work and how to take advantage of it?
- How to read the body language of a customer and use your own body language to emphasise key points
- How to improve your listening skills
- How to appear more confident
"A sale is not something you pursue, it is something that happens to you while you are immersed in serving your customer."
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Multi-Course Pricing Discount
10% OFF when you purchase 2 or more training materials packs.
20% OFF when you purchase 3 or more training materials packs.
30% OFF when you purchase 10 or more training materials packs.
Courseware Features
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- Add this course to your basket and pay securely using a debit or credit card, PayPal, Apple Pay or Google Pay.
- After payment, you will be taken immediately to the download page. We will also email your download link.
- Download and unzip the package to access the editable Word and PowerPoint training resources.
Buying several courses? Multi-course discounts are applied automatically in your basket.
Payment, Downloads and DiscountsCustomise the content, add your branding and combine it with your own materials. Supplied in editable DOCX and PPTX formats
Reprint participant workbooks as often as required.
A coordinated collection of trainer and participant resources that include slides, trainer notes, workbook, exercises and supporting documents such as printable certificates and feedback forms.
Content and design informed by educational psychology, behavioural science and business practice.
Includes detailed guidance to help you prepare and deliver the course confidently. We specialise in training trainers, so our course materials are designed around methods that work in real-world training delivery.
Examples, case studies and exercises support practice, engagement and long-term retention.
About the Design Philosophy of Sales Skills Course
Used by Trainers in
100+ Countries
Our Training Materials Are Used Worldwide
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