Training Materials

Skills Converged - Personal Branding Training Materials Course

Personal Branding

1-Day Course on How to Master the Art of Personal Marketing

Fully Customisable Training Course Material: Description

“A brand is what people say about you when you are not in the room.”

Jeff Bezos, CEO of Amazon

What is an image? Why some people seem to have a persona and a grand reputation that makes you be in owe of them before you have even met them? How does image relate to a person’s success?

Today, with the breath-taking advances in information technology, we are more connected than ever before. There is also a lot more competition and people all over the planet are competing with one another to provide products and services. In such a competitive work, what comes to define a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.

Many come to think of personal branding as something for the self-employed or those working in the creative industry such as actors, singers or musicians. In reality, personal branding is essential for everyone. If you are working for someone else, you still need to provide your services and consultation to your co-workers. To get better results and succeed, you need to be able to popularise your ideas and become well-known. Personal branding can help you build your image and spread your ideas.

Personal branding follows the same principles of branding and marketing though it is applied to an individual. This course provides a structured approach to help you define, plan and execute a branding strategy. The course contains numerous guidelines as suggested by branding gurus as well as plenty of examples. The course also contains many exercises to allow delegates practice going through the structured approach.

In addition, we have also included a case study which is analysed throughout the course as various topics are covered. The example helps delegates see how a particular branding strategy at each stage can be applied so they can use the example before moving on to do an exercise on a given technique.

The training materials contain the slides, handouts, exercises and workbook required to run the course.

In this highly practical course participants will learn:

Effective Branding

  • What is personal branding?
  • What guidelines should you follow when developing your brand?
  • What is the 5-Step approach to personal branding?

Define Expertise

  • How should you approach personal branding?
  • What is your expertise?

Define Mission Statement

  • What is a mission statement?
  • What are some examples of poor mission statements?
  • What are the three areas to consider when creating an effective and useful mission statement?

Define Branding Strategy

  • What are effective branding strategies?
  • What can you learn from the world of marketing?
  • How can you think like a marketer?
  • What strategies should you consider to promote your personal brand if you are working for someone else as opposed to being self-employed?
  • What is attention economy and how does it relate to personal branding strategies?

Design Your Brand

  • What strategies can help you become more memorable?
  • What should you consider for brand identity and uniqueness?
  • What can you learn from politicians and celebrities?
  • What can the advertisement industry teach you about designing your personal brand?
  • What should you consider when designing your personal pitch?

Delivering Self-Marketing

  • What are the three important areas to consider when marketing yourself?
  • What strategies can help you in self-marketing?

Audience: Anyone

Prerequisites: None

Course Duration: 1 Day

Course Level: Beginners & Intermediate 

Samples of Personal Branding Training Materials

Workbook

Workbook 1 Workbook 2 Workbook 3 Workbook 4 Workbook 5 Workbook 6

Slides

Slide 1 Slide 2 Slide 3 Slide 4

Trainer Notes

Trainer Notes 1 Trainer Notes 2 Trainer Notes 3 Trainer Notes 4 Trainer Notes 5

Delegates will learn ...

By the end of this course the delegates will be able to:

  • Take advantage of the best practice guidelines to design your personal brand
  • Define your specific expertise so that you can use it to define your personal brand
  • Identify your mission statement and goals in order to express yourself with your brand
  • Formulate your branding strategy in line with your goals and mission statement
  • Design your personal pitch and brand in line with your goals and branding strategy
  • Use a number of proven strategies to market your personal brand and publicise yourself

The Philosophy Behind Personal Branding Training Course

Personal branding by definition is very personal. It requires people to think deeply about what they want to achieve in life and how they want to present themselves to the world. While designing the course, we aimed to balance the need for individual time with the benefits of group exercises. As with all of our courses, our aim is to maximise interactions between delegates which we know will increase the effectiveness of the training. For this specific course however, we had to make sure that delegates also had enough time to think about their own personal brands and what they want to get in life.

Personal Branding and Personal Marketing

By its very nature, personal branding is not something that can be completed in one or two day courses. Delegates must spend time after the course on their self-analysis and reflection while also updating their branding strategy based on the feedback they receive. The course is therefore designed to give people a head-start on the important task of personal branding. 

A Companion Book for This Course

 

Focused Determination - Book Front Cover

 

You can use the following companion book as part of your training resources. You can provide the self-study book yourself or refer the delegates to obtain and read it. You can ask them to go through the exercises in the book as an assignment. If you have a follow-on course you can encourage a discussion and highlight key points on what they learned from the book.

Focused Determination:
How to Engineer Your Life to Maximise Your Happiness

 

You can now download the PDF version of the full book for free

Focused Determination (PDF - 1.6 MB)

Training Package Contents

  Slides
   
  Workbook
   
  Exercises / Handouts
   
  Trainer Notes
   
  Specific Course Guidelines & Agenda
   
  General Guidelines on Training Methodology
   
  Course Outline
   
  Recommended Readings
   
  Feedback forms, certificate of achievement, etc.

 

Bundled with This Product:

 

eBook:

How to Increase the Impact of Exercises and Get the Best Results

 

More Information on What's Included in this Product

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Product Code: PB2039

£139.99

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Courseware Features

  You can customise, edit and modify the content as you desire
   
  Unlimited workbook reprinting rights
   
  Comprehensive training package contains all you need to deliver a course
   
  Designed based on the latest research in psychology, management, social sciences and business practices
   
  Designed in line with the principles of accelerated learning
   
  Designed to include many examples, case studies and exercises to improve learning and retention
   
  Order online and download immediately after purchase
   
W Receive editable source files in MS Office 365 (Word and Power Point) and previous Office versions 2003, 2007, 2010, 2013 & 2016

 

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Skills Converged Quality Soft Skills Courseware Skills Converged Certified Training Materials
 

Our Promise

Skills Converged is a unique company that provides professionally designed fully-customisable training course materials based on the latest research in learning & development. Courses are designed with attention to detail both on content and style so that you can deliver unique state-of-the-art courses to your clients and get maximum results.

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We can also provide this training course for your staff or your organisation anywhere in the UK. Please contact us for more details.