Product Code: PB2039
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“A brand is what people say about you when you are not in the room.” Jeff Bezos, CEO of Amazon
“A brand is what people say about you when you are not in the room.”
Jeff Bezos, CEO of Amazon
What is an image? Why some people seem to have a persona and a grand reputation that makes you be in owe of them before you have even met them? How does image relate to a person’s success?
Today, with the breath-taking advances in information technology, we are more connected than ever before. There is also a lot more competition and people all over the planet are competing with one another to provide products and services. In such a competitive work, what comes to define a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.
Many come to think of personal branding as something for the self-employed or those working in the creative industry such as actors, singers or musicians. In reality, personal branding is essential for everyone. If you are working for someone else, you still need to provide your services and consultation to your co-workers. To get better results and succeed, you need to be able to popularise your ideas and become well-known. Personal branding can help you build your image and spread your ideas.
Personal branding follows the same principles of branding and marketing though it is applied to an individual. This course provides a structured approach to help you define, plan and execute a branding strategy. The course contains numerous guidelines as suggested by branding gurus as well as plenty of examples. The course also contains many exercises to allow delegates practice going through the structured approach.
In addition, we have also included a case study which is analysed throughout the course as various topics are covered. The example helps delegates see how a particular branding strategy at each stage can be applied so they can use the example before moving on to do an exercise on a given technique.
The training materials contain the slides, handouts, exercises and workbook required to run the course.
In this highly practical course participants will learn:
Audience: Anyone
Prerequisites: None
Course Duration: 1 Day
Course Level: Beginners & Intermediate
Workbook
Slides
Trainer Notes
By the end of this course the delegates will be able to:
Personal branding by definition is very personal. It requires people to think deeply about what they want to achieve in life and how they want to present themselves to the world. While designing the course, we aimed to balance the need for individual time with the benefits of group exercises. As with all of our courses, our aim is to maximise interactions between delegates which we know will increase the effectiveness of the training. For this specific course however, we had to make sure that delegates also had enough time to think about their own personal brands and what they want to get in life.
By its very nature, personal branding is not something that can be completed in one or two day courses. Delegates must spend time after the course on their self-analysis and reflection while also updating their branding strategy based on the feedback they receive. The course is therefore designed to give people a head-start on the important task of personal branding.
You can use the following companion book as part of your training resources. You can provide the self-study book yourself or refer the delegates to obtain and read it. You can ask them to go through the exercises in the book as an assignment. If you have a follow-on course you can encourage a discussion and highlight key points on what they learned from the book.
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You can now download the PDF version of the full book for free.
Bundled with This Product:
eBook:
How to Increase the Impact of Exercises and Get the Best Results
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Skills Converged is a unique company that provides professionally designed fully-customisable training course materials based on the latest research in learning & development. Courses are designed with attention to detail both on content and style so that you can deliver unique state-of-the-art courses to your clients and get maximum results.
We can also provide this training course for your staff or your organisation anywhere in the UK. Please contact us for more details.
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Memory Skills
Interview Skills
Advanced Emotional Intelligence: Personal Skills
Personal Impact
Self-Esteem Exercise: Tell a Story about Yourself
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Creativity Exercise: Stylish Logos
Branding Exercise: Top Words That Describe Your Identity
Motivation Exercise: What Word Describes You the Most?
Storytelling Exercise: Make a Grand Story Based on a Series of Objects
Creativity Exercise: Design a Flag