Sometimes we take things for granted. We assume certain conditions are true and remain true until it is too late. This happens often in industries that evolve very quickly or markets that change rapidly due to social or political instabilities.
As an example, the mobile phone industry evolves quickly. The earlier leaders in the industry such as Nokia took their position for granted and focused primarily on adding Mega Pixels and rings tones generation after generation until a new competitor, namely Apple, entered the market with a much more superior product. The customers responded by dishing their old phones and getting the new feature-rich smart phones. Nokia lost the market and their shares crashed as much as 90% within several short years. The moral of the story is simple. If you assume and don’t question your assumptions, before long you are bound to make critical mistakes that could endanger your project, your market or even the very existence of your organisation.
In this exercise, delegates learn to systematically challenge assumptions. This exercise is ideal for a group of people that work for the same organisation.