Marketing Exercise: Cross Sell Your Products

Marketing Exercise: Cross Sell Your Products

This exercise helps delegates to brainstorm how to cross sell products. It focuses on a random set of products so it is rather creative to see what marketing strategies delegates can come up with. ...

Sales Exercise: May I Help You?

Sales Exercise: May I Help You?

This quick and fun sales exercise helps delegates avoid using remarks that are deemed cliché and instead use alternative statements. It also helps delegates to add variety to their roles and their ...

Language Exercise: Order from Subway

Language Exercise: Order from Subway

This is an entertaining and educational exercise for teaching languages. It sets the context for one of the most useful and essential needs when using a new language; ordering food. While the exerc...

Sales Calls Exercise: Have a Clear and Measurable Objective

Sales Calls Exercise: Have a Clear and Measurable Objective

When making a call, it is important to formulate an objective before making the call. This allows you to focus on what you want and not to get side-tracked. In this exercise, delegates can practice...

Sales Skills Exercise: Name the Benefit

Sales Skills Exercise: Name the Benefit

This is a quick exercise in getting the delegates to think about the “benefits” of a product for a particular feature. The emphasis is to quickly convert a feature to several benefits on the fly an...

Sales Exercise: Features versus Benefits

Sales Exercise: Features versus Benefits

This exercise helps delegate to practice understanding the difference between benefits and features. It is an efficient exercise to encourage sales and marketing people to use “benefits” when descr...

Customer Service Exercise: Praise and Criticism Letters

Customer Service Exercise: Praise and Criticism Letters

This is an engaging exercise for those who work in marketing, sales or customer services. It allows them to see their organisation from the customer’s point of view. They can then use this knowledg...

Sales Exercise: Make a Departmental Mission Statement

Sales Exercise: Make a Departmental Mission Statement

This exercise is ideal for sales staff in a particular organisation. Rather than telling staff what to do, the aim is to get them to come up with the general goal of their department and its role. ...

Selling Exercise: How to (Almost) Sell Anything

Selling Exercise: How to (Almost) Sell Anything

This exercise helps delegates to practice selling an object to an audience. It covers several key concepts: How to highlight USP (Unique Selling Points) in any given object How to increase the val...

Sales Exercise: Sales Pitch With FAB

Sales Exercise: Sales Pitch With FAB

In this exercise, delegates practice delivering a quick sales pitch. The structure of the pitch is based on the FAB methodology; Features, Advantages and Benefits. Most people miss the advantage an...

Personal Impact Exercise: Make a Perfect Pitch

Personal Impact Exercise: Make a Perfect Pitch

In our competitive world, we need to present ourselves as best as we can to stand out from the crowd. Suppose someone asks you what you do? What would you say? Suppose you have about 30 seconds to ...

Creativity Exercise: Idea Generation

Creativity Exercise: Idea Generation

This is a fun interactive exercise which encourages delegates to become more creative when generating ideas or solutions. In particular, it helps the delegates to understand the nature of random th...

Energiser: Whose Ad Is It?

Energiser: Whose Ad Is It?

The purpose of this fun activity is to introduce something new about other delegates. It is ideal to be used at the beginning of a course as an icebreaker. It is especially effective for a group of...

Motivation Exercise: Big Up My Role!

Motivation Exercise: Big Up My Role!

This activity encourages delegates to explore the positive side of their job and role in the team and recognise its benefits. This exercise allows delegates to share their thoughts with others in t...

Writing Skills

Writing Skills

Purpose This series of exercises help the delegates to practice writing by observing and improving a variety of different sources. The list is intended as a starting point so you can get ideas ab...

Freeform Creativity Exercise

Freeform Creativity Exercise

Some people believe that they are not creative. The belief comes to define their attitude towards any problem and can limit their capability irrespective of their creative ability. Almost everyone ...

If You Were a Supermarket

If You Were a Supermarket

Imagine if your company was a supermarket. Which one would it be? Supermarkets tend to have personalities. It seems that in any society certain classes prefer certain types of supermarkets, and sup...

Customer Service Training: Judging People

Customer Service Training: Judging People

This training exercise helps delegates on two levels, it demonstrates the importance of creating a good first impression and also how judging people based on the first impression is often inaccurate.