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Google Ngram: Ever Wondered When a Given Word Became Popular?

Google Ngram: Ever Wondered When a Given Word Became Popular?
:: Article Rating :: Exercises, Report Writing, Marketing, Storytelling, Branding, Creative Writing

Modern tools can provide a great insight on how certain terms have been used in the past. With the advent of search engines and in particular the ever more useful tools released by Google we can examine the index of millions of books and observe the popularity of certain terms in literature.

This exercise is meant to be an exploratory activity where delegates sit behind computers and use the tool to test out the use of various terms. The tool is known as Google Books Ngram Viewer which is the result of indexing thousands of books.

Initially, you will give delegates specific terms to research and later you can let them use the tool freely to see what insights they can come up with.

This exercise is useful for courses on marketing, branding, writing, languages and art.


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Story Design Exercise: The Alternative

Story Design Exercise: The Alternative
:: Article Rating :: Exercises, Creativity, Art, Storytelling, Design, Creative Writing

In this exercise delegates practice designing a story. Story design can be quite challenging so this exercise helps to break it up to a simpler task by giving delegates a helpful starting point. You can use this exercise in conjunction with other story telling exercises to train delegates on various skills required to make a story from scratch.

This exercise may lead to spoiling a number of movies for some delegates who might not have seen the movies yet. Since this exercise works best if everyone has seen a given movie under consideration, and to avoid the spoiling issue, you can consider using a rule that any chosen movie must have been seen by everyone.


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Team Building Exercise: More of, Less of and the Same

Team Building Exercise: More of, Less of and the Same
:: Article Rating :: Leadership, Exercises, Team Building, Communication Skills, Goal Setting, Giving Feedback

You can use this teambuilding exercise to help delegates discover the strengths and weaknesses of their team. The exercise encourages individual thinking without pressure while at the same time helps the team to work together to address potential issues. The exercise focuses on both positive and negative aspects of the team so it is well-balanced. It also allows the team to see if any particular area is considered problematic by many team members which then indicates the scale of the issue. This in turn can lead the team to address the issue with high priority.


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Team Building Exercise: Pass the Tyre

Team Building Exercise: Pass the Tyre
:: Article Rating :: Leadership, Games, Exercises, Team Building, Exercises for Kids, Energizer, Problem Solving, Large Group, Persuasion Skills, Sport, Learning

This is a great teambuilding exercise that helps to cover several areas on leadership, teamwork and problem solving. You can run it like a competitive game for a large group. Allow the delegates go through the exercise several times to see if they can become better at the task. In the process they can learn how to work as a team towards a common objective.

The task is also fun to perform so it can be used as an energiser or even as a fun exercise to run during seminars and conferences. It provides a shared experience and an opportunity for people to have a laugh while also being able to address subjects related to teams and task completion.


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Icebreaker: Who is That

Icebreaker: Who is That
:: Article Rating :: Games, Exercises, Team Building, Exercises for Kids, Diversity, Personal Impact

Use this icebreaker to help delegates get to know each other better. You can also use the training exercises as a test to see who knows most about others. It is fairly easy to run. You can customise the exercise by changing the questions provided in the “About Me Form”. For example, you can increase the number of work-related or project-related questions to bias the exercise towards a specific direction.

If you run this exercise for people who don’t know each other at all, it would work like a test on stereotyping and first impressions. In other words, the person who identifies most people’s qualities correctly, when he has never met them before, must have a sharp eye in paying attention to detail and a good judgment in placing people in society with respect to their interests. This can be a fascinating training topic to explore at the end of the exercise.


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Train the Trainer Exercise: Review Learning

Train the Trainer Exercise: Review Learning
:: Article Rating :: Exercises, Train the Trainer, Memory, Learning

Use this exercise to help the delegates review what they have learned in the course. The aim is to make the review process entertaining and memorable. It is also designed to be competitive so that the delegates work a bit harder to review the content. Ideally, you should go through this exercise at the end of the course.


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Marketing Exercise: A Game with Google Trends

Marketing Exercise: A Game with Google Trends
:: Article Rating :: Games, Exercises, Marketing, Branding

This exercise is based on the use of modern tools that can give us an insight on people’s current interests. The exercise provides a template for a variety of exercises that you can conduct based on your specific training needs. Here are some applications:

  • Marketing. You want to get the delegates explore the popularity of certain terms in a given market in your marketing training course.
  • Team building. You want to help delegates find a particular topic to talk about and get to know each other better. The exercise provides a framework about a trending topic to discuss.
  • Branding. You want to get the delegates explore the popularity of certain brands in relation with each other and see if it fits their perception. You can then focus to see what this means in practice.

Optionally you can also consider running this exercise as a competition between groups.


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Goal Setting Exercise: Role Models

Goal Setting Exercise: Role Models
:: Article Rating :: Exercises, Coaching, Motivation, Goal Setting, Appraisal

This exercise is ideal to explore role models and the importance and significant of having one. Instead of trying to explain directly how useful role models are, the exercise takes an indirect approach by simply getting delegates feel excited about their role models or feel the excitement of others when they talk about theirs. Such discussions can inspire the participants to look more closely at role models and if they have not thought of one so far, choose one during the exercise.


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Creative Writing Exercise: The Teacher Learns

Creative Writing Exercise: The Teacher Learns
:: Article Rating :: Exercises, Creativity, Giving Feedback, Storytelling, Learning, Creative Writing

In this creative writing exercise, delegates get to write a short piece about an interaction between a teacher and a student where the teacher learns something from the student. This is of course contrary to the role of a teacher but it is actually more common than one might think. It requires thinking beyond the direct lesson to see what a teacher can learn while teaching a student.


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Storytelling Exercise: Make a Story from an Image

Storytelling Exercise: Make a Story from an Image
:: Article Rating :: Exercises, Creativity, Acting, Art, Storytelling, Design, Creative Writing

Use this exercise to get the delegates design a story based on a single image. The choice of these images can greatly influence the exercise, so use this much like a template to craft a training exercise based on your specific needs.


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