We are exposed to many brands every day in our environment as well as direct advertisement. It is estimated that an average American sees as much as 16000 brands every single day! What does each brand mean to us? How do we respond to each brand? How should brands be marketed to have the highest impact? How do brands compare?
This is where marketing comes into place. With so many brands competing for attention, we have little time to notice them all. We have learned to filter out a lot form our complex environment so we can focus on what matters to us. Only a select few brands can stand out and become memorable or at the extreme end of the scale, come to define a particular way of life on a global scale.
This engaging exercise is designed to kick start a discussion on branding for delegates who attend a course on branding, marketing or a similar topic. It can be used for:
- Logo design
- Brand familiarity
- Analysis on use of colour, shapes and common patterns in logos
- Social trends
- Behavioural patterns
The exercise requires a pre-course activity where delegates have to prepare materials and bring them to the class.