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Chocolate Packaging Design Competition Exercise

Chocolate Packaging Design Competition Exercise
Exercises, Team Building, Exercises for Kids, Marketing, Art, Design

Article Rating:::: 2 Ratings :::: Tuesday, April 16, 2019

Imagine walking into a supermarket and going to the isle dedicated to sweets and chocolates. Here, you are likely to find a section with a variety of block chocolate bars. These are often presented as a package in the form of a rectangle which are usually the same standard size. Most often people go after brands they already recognise. Or perhaps they go for certain flavours or zoom in on 85% dark chocolates and above. This narrows down the search and they quickly decide which chocolate to pick.

However, suppose you go to an upmarket supermarket or specialist chocolate shop where you are presented with many chocolate bars that you don’t recognise. A good example is going to Whole Foods supermarket (which is now owned by Amazon). If you have a local branch, pop in one day and see the chocolate section for yourself. You will see a large selection of chocolate bars that you have never seen before, all claiming to be high-quality, tasty, organic and made from beans in some tropical country. The only differentiator is the price and the design of the chocolate wrap.

This is the dilemma every chocolate manufacturer has: how to design the chocolate packaging to sell. If you were a chocolate manufacturer, you want to get this design and pricing right. In the absence of brand recognition, they are the only things you have that makes the difference between a purchase and a pass.

The aim of this exercise is to help delegates practice various aspects of design that goes into making chocolate bar packaging. We will ignore the pricing part and instead focus on design. If all prices were the same, which chocolate bar will a customer choose?

This exercise is ideal for teambuilding scenarios where delegates are involved in design or marketing. You can then cover a large set of topics under a single exercise, such as product design, teamwork, leadership, resource management, marketing and artistic design. It is also great for kids and young delegates.

You can use this exercise in art courses and focus mainly on design aspects and product packaging. In short, there are many applications and you can use the instructions provided here as a template and tailor it to your own needs.

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What Virtual Reality Can Do for Soft Skills Training

What Virtual Reality Can Do for Soft Skills Training
Games, Training Articles, Train the Trainer, Communication Skills, Body Language, Art

Article Rating:::: 11 Ratings :::: Wednesday, May 23, 2018

The new age of virtual reality (VR) is upon us. We are still at early stages of VR development, but the field has shown a strong promise. Of all the new technologies that we are about to fully experience in everyday life, such as self-driving cars, drones or 3D printing, VR and AR (Augmented Reality) prove to be the strangest and the most magical technologies ever developed. Just imagine that in a few decades, when the technology has matured enough, as soon as you put on a VR headset, you will be transferred to an alternative universe the like of which you might have never seen before. It is the kind of environment that might feel more interesting than real life to the point that you may not want to leave it!

It could also be the opposite; you may go through a hellish environment and see how the world may look like if we don’t pay attention to important environmental issues or let greedy politicians bully us to annihilation. Either way, you will come out of the experience better informed and with a strong vivid memory.

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Creativity Exercise: Make a Monster

Creativity Exercise: Make a Monster
Games, Exercises, Team Building, Creativity, Exercises for Kids, Resource Management, Art, Design

Article Rating:::: 259 Ratings :::: Monday, November 23, 2015

This is a template for a creativity exercise centred on making monsters. It can be used for kids and adults depending on how you bias it and setup the exercise.

You can consider assigning the task to groups for an exercise on teamwork, teambuilding and management or run it individually for focus on creativity.

Ideally, you should run this exercise as a competition between participants to keep it fun and focused.

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Marketing Exercise: Learn from Good, Bad and Ugly Advertisements

Marketing Exercise: Learn from Good, Bad and Ugly Advertisements
Exercises, Creativity, Marketing, Art, Branding

Article Rating:::: 13 Ratings :::: Monday, September 29, 2014

This exercise helps to develop delegates’ observational skills on advertisement and marketing and also helps them design their own ads. It creates discussions on what works and what does not in designing an advertisement. Delegates can use this knowledge to get inspired and create effective and interesting advertisements for their products.

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Story Design Exercise: The Alternative

Story Design Exercise: The Alternative
Exercises, Art, Storytelling, Design, Creative Writing

Article Rating:::: 30 Ratings :::: Monday, September 8, 2014

In this exercise delegates practice designing a story. Story design can be quite challenging so this exercise helps to break it up to a simpler task by giving delegates a helpful starting point. You can use this exercise in conjunction with other story telling exercises to train delegates on various skills required to make a story from scratch.

This exercise may lead to spoiling a number of movies for some delegates who might not have seen the movies yet. Since this exercise works best if everyone has seen a given movie under consideration, and to avoid the spoiling issue, you can consider using a rule that any chosen movie must have been seen by everyone.

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Storytelling Exercise: Make a Story from an Image

Storytelling Exercise: Make a Story from an Image
Exercises, Acting, Art, Storytelling, Design, Creative Writing

Article Rating:::: 27 Ratings :::: Monday, July 14, 2014

Use this exercise to get the delegates design a story based on a single image. The choice of these images can greatly influence the exercise, so use this much like a template to craft a training exercise based on your specific needs.

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Design Exercise: Design a Political Cartoon

Design Exercise: Design a Political Cartoon
Exercises, Team Building, Attention and Focus, Art, Storytelling

Article Rating:::: 44 Ratings :::: Monday, May 19, 2014

This is a creative design exercise, allowing participants to work together as a team in achieving an objective. As part of this exercise, delegates will get to choose a number of political cartoons and have an attempt at designing one. The design is just a pretext to get people talk to each other and share what they like or dislike. The cartoons provide an opportunity to laugh about serious stuff so the exercise is light hearted but can have significant value as people can easily end up discussing values, current affairs, ethical and political issues and of course politics.

Note that the emphasis of this exercise is in the descriptive design of a cartoon as opposed to the actual drawing or art. Most people are not skilled in drawing and forcing them to draw in this exercise might make them feel uncomfortable. This is why the drawing part is ignored (though of course you can optionally add it if it suits your training needs). However, there is no reason why people cannot come up with an idea for a political cartoon which this exercise captures.

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Creativity Exercise: What is This For?

Creativity Exercise: What is This For?
Exercises, Quiz, Team Building, Creativity, Problem Solving, Art

Article Rating:::: 19 Ratings :::: Monday, February 24, 2014

This creativity exercise is great in getting people to think how an uncommon designed object is used. The exercise can be used in two ways:

  • Option 1. Delegates aim to find the primary function of an unusual object. This is much like problem solving. The more unusual the object the better.
  • Option 2. Delegates aim to find alternative applications of an object other that those intended by its designer.

You can choose one of the above options based on what you need to train delegates on.

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Art Exercise: The Lost Artworks

Art Exercise: The Lost Artworks
Exercises, Attention and Focus, Memory, Art

Article Rating:::: 19 Ratings :::: Monday, January 20, 2014

This is an elaborate memory exercise that can be used for several purposes.

  • You can use it to teach specific memory techniques in memorising pictures, names and words.
  • You can use it to teach the associations of images with words.
  • You can use it to help delegates memorise the characteristics of famous paintings in history. This is ideal for art students.
  • You can use it to test delegates on memory recall.

You can easily adjust the difficulty level of this exercise by manipulating the timing and the amount of memorisation the delegates need to go through. You should decide this upfront based on your training needs and the capability of your delegates.

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Creativity Exercise: Structured Randomisation to Boost Creative Imagination

Creativity Exercise: Structured Randomisation to Boost Creative Imagination
Exercises, Creativity, Problem Solving, Brainstorming, Art, Design

Article Rating:::: 18 Ratings :::: Monday, November 18, 2013

This exercise helps to stimulate creativity by bringing a variety of random object into consciousness. You can use this exercise during an incubation time between two sessions on problem solving. The exercise helps to make people think of unusual stuff and become conscious of a whole lot of random associations. When they return to the main problem, they end up having more ideas and can connect the new associations with the problem they were considering. This can lead them to potential novel solutions.

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