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This is a creativity exercise in a form of a template that you can customise in a variety ways. The format is that the group comes into possession of a large number of a certain used old product. The groups need to think of creative ways to sell them. Naturally, teams that can work together and use systematic creative methods have a higher chance to come up with novel ideas.
Provide a sales pitch and think of creative ideas to monetise a large quantity of used old products.
One scenario card for each group. These are provided below.
Explaining the Exercise: 5 minutes
Activity: 10 min creative ideas + 15 min sales pitches = 25 minutes
Group Feedback: 10 minutes
How did you approach the problem? Was your team functional? What systematic methods did you use to come up with creative ideas? What was so creative about the winning team’s ideas? How do you think they came up with those ideas? Did a systematic approach help?
Write the following on a number of cards and distribute as Scenario Cards:
“You have come into possession of X for free. Propose a strategy and a sales pitch to make as much money as you can out of them.”
X can be as follows. Customise as you see fit:
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