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This fun exercise aims to encourage team work and creativity within organisations. The delegates get to test their design skills and learn to communicate their ideas effectively to other team members.
Each team has to come up with an advert for a chosen product.
Explaining the Test: 5 minutes.
Activity: 45 minutes
Group Feedback: 10 minutes.
Get the group to discuss each advert. Encourage discussion on the strengths and weaknesses of each approach. How did teamwork, planning and brainstorming affect this project? What was neglected in the brainstorming? Why did this happen? Did any group use systematic brainstorming approaches to explore all areas such as using mind maps?
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