Modern tools can provide a great insight on how certain terms have been used in the past. With the advent of search engines and in particular the ever more useful tools released by Google we can examine the index of millions of books and observe the popularity of certain terms in literature.
This exercise is meant to be an exploratory activity where delegates sit behind computers and use the tool to test out the use of various terms. The tool is known as Google Books Ngram Viewer which is the result of indexing thousands of books.
Initially, you will give delegates specific terms to research and later you can let them use the tool freely to see what insights they can come up with.
This exercise is useful for courses on marketing, branding, writing, languages and art.