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Storytelling Exercise: Form a Line

Storytelling Exercise: Form a Line
Exercises, Team Building, Acting, Marketing, Storytelling, Branding

Article Rating:::: 4 Ratings :::: Monday, July 31, 2017

This is a creativity exercise that encourages delegates to create a story together as a group. It is ideal for team building, acting and creativity. You can also modify the exercise to limit its scope to match specific training needs. For example, the nature of the story can be limited to current affairs so that the focus is on journalism. Alternatively, you can limit it for marketing, branding or creative story telling.

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Marketing Exercise: Cross Sell Your Products

Marketing Exercise: Cross Sell Your Products
Exercises, Creativity, Sales Skills, Marketing, Persuasion Skills

Article Rating:::: 9 Ratings :::: Monday, September 21, 2015

This exercise helps delegates to brainstorm how to cross sell products. It focuses on a random set of products so it is rather creative to see what marketing strategies delegates can come up with. The key point to make in this exercise is that any two products can be related to each other and this can be used as material for marketing and cross selling.

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Marketing Exercise: Learn from Good, Bad and Ugly Advertisements

Marketing Exercise: Learn from Good, Bad and Ugly Advertisements
Exercises, Creativity, Marketing, Art, Branding

Article Rating:::: 7 Ratings :::: Monday, September 29, 2014

This exercise helps to develop delegates’ observational skills on advertisement and marketing and also helps them design their own ads. It creates discussions on what works and what does not in designing an advertisement. Delegates can use this knowledge to get inspired and create effective and interesting advertisements for their products.

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Google Ngram: Ever Wondered When a Given Word Became Popular?

Google Ngram: Ever Wondered When a Given Word Became Popular?
Exercises, Marketing, Storytelling, Branding, Creative Writing

Article Rating:::: 3 Ratings :::: Monday, September 15, 2014

Modern tools can provide a great insight on how certain terms have been used in the past. With the advent of search engines and in particular the ever more useful tools released by Google we can examine the index of millions of books and observe the popularity of certain terms in literature.

This exercise is meant to be an exploratory activity where delegates sit behind computers and use the tool to test out the use of various terms. The tool is known as Google Books Ngram Viewer which is the result of indexing thousands of books.

Initially, you will give delegates specific terms to research and later you can let them use the tool freely to see what insights they can come up with.

This exercise is useful for courses on marketing, branding, writing, languages and art.

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Marketing Exercise: A Game with Google Trends

Marketing Exercise: A Game with Google Trends
Games, Exercises, Marketing, Branding

Article Rating:::: 2 Ratings :::: Monday, August 4, 2014

This exercise is based on the use of modern tools that can give us an insight on people’s current interests. The exercise provides a template for a variety of exercises that you can conduct based on your specific training needs. Here are some applications:

  • Marketing. You want to get the delegates explore the popularity of certain terms in a given market in your marketing training course.
  • Team building. You want to help delegates find a particular topic to talk about and get to know each other better. The exercise provides a framework about a trending topic to discuss.
  • Branding. You want to get the delegates explore the popularity of certain brands in relation with each other and see if it fits their perception. You can then focus to see what this means in practice.

Optionally you can also consider running this exercise as a competition between groups.

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Idea Selection Exercise: The ATAR Technique

Idea Selection Exercise: The ATAR Technique
Exercises, Decision Making, Marketing, Brainstorming

Article Rating:::: 28 Ratings :::: Monday, August 19, 2013

The ATAR acronym stands for Awareness, Trial, Availability, Repeat. It is a technique used to filter through ideas based on a number of criteria. It can be used to understand customers’ perception of a product or service. Hence, it is an ideal marketing tool. The technique can help you recognise your potential customers and to make informed decisions based on this discovery.

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Creativity Exercise: Stylish Logos

Creativity Exercise: Stylish Logos
Exercises, Team Building, Large Group, Marketing, Branding, Design

Article Rating:::: 15 Ratings :::: Wednesday, April 17, 2013

This is a feel-good training exercise that gets everyone involved in a creative activity. In this exercise, delegates get to create a variety of illustrations or produce crafts which resemble the logo of their company.

The creative effort is a useful team building activity that brings people closer together by working on something similar and by having a common light-hearted objective. It also makes staff feel warmer towards the company through association by working on the logo.

The results of delegates efforts will be a series of artwork produced in various styles and with different materials all resembling the logo of the company. The logos can then be then displayed in the foyer of the company where customers and visitors can observe them. It could signal that the company is a fun place to work in and that staff care about the company and are happy to be there.

This exercise is ideal for delegates who are from the same company.

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Branding Exercise: Top Words That Describe Your Identity

Branding Exercise: Top Words That Describe Your Identity
Exercises, Team Building, Goal Setting, Marketing, Branding

Article Rating:::: 12 Ratings :::: Tuesday, April 2, 2013

This exercise helps to define the company brand more clearly by using associations. It can be used for marketing and sales, but is also useful for management and staff. The exercise is a good opportunity to illustrate what the company is and is not and which values are more important than others.

This exercise is most ideal for delegates from the same organisation.

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Creativity Exercise: Employ Your Favourite Actor

Creativity Exercise: Employ Your Favourite Actor
Exercises, Acting, Marketing, Art, Illustration, Storytelling

Article Rating:::: 5 Ratings :::: Monday, March 25, 2013

In this exercise, delegates get to practice making a TV advertisement. The aim is for the delegates to think creatively and quickly with given resources and come up with an effective ad for a new product launch.

The exercise is useful for practicing art, marketing skills, management skills and creativity skills. The given scenario makes the exercise entertaining and realistic so the results are also meaningful.

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Branding Exercise: What is My Company Like?

Branding Exercise: What is My Company Like?
Exercises, Problem Solving, Marketing, Brainstorming, Branding

Article Rating:::: 27 Ratings :::: Monday, March 18, 2013

Companies develop different cultures. It is important to know how the company is seen both internally and externally. Internally, it helps to bind the team and make everyone coordinate their efforts so they can produce consistent results. Externally, it leads to a solid brand where customers know exactly what the company represents and how the company’s products and services are provided. Customers can relate how a company conducts with their own specific character which in turn forms the brand identity.

In this exercise, delegates get to analyse their company on a number of categories and choose a specific style for each type. They can then analyse this data to see if this is indeed how they want the company to be seen and what may need to be changed.

It is ideal to run this exercise for delegates who are from the same organisation. If not, you may need to adjust the exercise accordingly by putting delegates from a company in the same group.

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